Case Studies:
The Real Cost of Lead Generation
Compare the true costs and benefits of paying for pre-set appointments versus developing your own leads in the competitive Florida home improvement marketplace
Cost Comparison Analysis
DIY Lead Generation
Average Results:
- •15-20 appointments set per month
- •30-40% no-show rate
- •Cost per appointment: $550-$733
Home Pro Appts
What You Get:
- Pre-confirmed, qualified appointments
- Less than 10% no-show rate
- 100% credit policy on bad leads
Florida Market Case Studies by Region
South Florida - Atlantic Coast
From Port St. Lucie to Homestead, the South Florida Atlantic Coast represents one of the most competitive home improvement markets in the nation.
Major Markets:
- •Port St. Lucie - Roofing, windows, and hurricane protection services
- •West Palm Beach - High-end remodeling and luxury home improvements
- •Boca Raton & Delray Beach - Premium bathroom and kitchen renovations
- •Fort Lauderdale - Coastal property improvements and waterfront renovations
- •Hollywood & Pembroke Pines - Residential siding and exterior improvements
- •Miami, Miami Beach & Coral Gables - Luxury renovations and condo improvements
- •Hialeah & Miami Gardens - Affordable home improvement solutions
- •Homestead & Florida City - Storm damage restoration and roofing services
Case Study: Miami Roofing Contractor
Previous DIY Cost (Monthly):
$12,500
Home Pro Appts Cost (25 appts):
$11,875
Savings: $625/month
Plus 40% more qualified appointments
Central Florida - Orlando Metro Area
The Orlando metropolitan area, including surrounding communities, offers tremendous opportunities for home improvement contractors serving both residential and vacation property markets.
Major Markets:
- •Orlando - Full-service home improvements and vacation rental upgrades
- •Kissimmee & St. Cloud - Vacation home renovations and property management improvements
- •Winter Park & Maitland - Upscale residential remodeling
- •Altamonte Springs & Longwood - Kitchen and bathroom renovations
- •Lake Nona & Celebration - New construction and modern home upgrades
- •Sanford & Oviedo - Residential roofing and exterior services
Case Study: Orlando Kitchen & Bath Remodeler
Previous DIY Cost (Monthly):
$9,800
Home Pro Appts Cost (18 appts):
$8,550
Savings: $1,250/month
Plus 50% higher close rate on appointments
Gulf Coast - Tampa Bay to Naples
The Florida Gulf Coast market from Tampa Bay down to Naples represents a diverse and lucrative territory for home improvement professionals.
Major Markets:
- •Tampa & St. Petersburg - Full-service renovations and coastal property improvements
- •Clearwater & Largo - Beach property renovations and hurricane-resistant upgrades
- •Brandon & Riverview - Residential roofing and exterior services
- •Sarasota & Bradenton - Luxury home improvements and waterfront renovations
- •Fort Myers & Cape Coral - High-volume residential improvements
- •Naples & Bonita Springs - Premium remodeling and luxury upgrades
- •Port Charlotte & Punta Gorda - Storm restoration and roofing services
Case Study: Tampa Bay Window & Siding Company
Previous DIY Cost (Monthly):
$11,200
Home Pro Appts Cost (22 appts):
$10,450
Savings: $750/month
Plus eliminated staff turnover costs
Jacksonville & North Florida
The Jacksonville metropolitan area and North Florida region offer exceptional growth opportunities for home improvement contractors serving both established neighborhoods and rapidly expanding communities.
Major Markets:
- •Jacksonville - Full-service home improvements and coastal property renovations
- •Jacksonville Beach & Atlantic Beach - Beach property improvements and hurricane protection
- •St. Augustine - Historic home restoration and modern upgrades
- •Orange Park & Fleming Island - Residential roofing and exterior services
- •Ponte Vedra Beach - Luxury home improvements and high-end renovations
- •Fernandina Beach & Amelia Island - Premium coastal property improvements
- •Gainesville - University area renovations and rental property improvements
Case Study: Jacksonville Roofing & Exterior Company
Previous DIY Cost (Monthly):
$10,500
Home Pro Appts Cost (20 appts):
$9,500
Savings: $1,000/month
Plus 35% increase in qualified appointments
Why Florida Contractors Choose Home Pro Appts
Lower Total Cost
Save $500-$1,500 per month compared to building your own lead generation team
Higher Quality Leads
Pre-qualified homeowners ready to discuss their projects
Instant Scalability
Scale up or down based on your capacity without hiring or firing
No Staff Management
Eliminate hiring, training, and managing marketing personnel