Case Studies:
The Real Cost of Lead Generation
Compare the true costs and benefits of paying for pre-set appointments versus developing your own leads in the competitive Florida home improvement marketplace
What It Takes to Get Appointments That Actually Close
DIY Lead Generation
What You Get:
- •15-20 appointments per month
- •30-40% no-show rate
- •Unverified leads
- •No refunds on bad leads
Home Pro Appts
Average Contractor Results:
- 15-20 appointments per month
- 70-90% show rate
- Pre-confirmed, qualified appointments
- 100% credit policy on bad leads
No Setup Fees. No Hidden Costs.
You only pay when we deliver. Most contractors spend $11K+ monthly chasing leads. We deliver ready-to-go appointments—backed by a 100% credit policy.
Florida Market Case Studies by Region
South Florida - Atlantic Coast
From Port St. Lucie to Homestead, the South Florida Atlantic Coast represents one of the most competitive home improvement markets in the nation.
Major Markets:
- •Port St. Lucie - Roofing, windows, and hurricane protection services
- •West Palm Beach - High-end remodeling and luxury home improvements
- •Boca Raton & Delray Beach - Premium bathroom and kitchen renovations
- •Fort Lauderdale - Coastal property improvements and waterfront renovations
- •Hollywood & Pembroke Pines - Residential siding and exterior improvements
- •Miami, Miami Beach & Coral Gables - Luxury renovations and condo improvements
- •Hialeah & Miami Gardens - Affordable home improvement solutions
- •Homestead & Florida City - Storm damage restoration and roofing services
Case Study: Miami Roofing Contractor
Before (DIY Lead Gen):
- •$12,500/month in DIY lead gen
- •Staff, ads, tools, and training required
- •30–40% no-show rate
- •No refunds, no guarantees
After Switching to Home Pro Appts:
- No staff, no ad spend, no setup fees
- Pre-confirmed appointments with <10% no-show rate
- 100% credit policy on bad leads
- Always-on marketing tools and business solutions
Central Florida - Orlando Metro Area
The Orlando metropolitan area, including surrounding communities, offers tremendous opportunities for home improvement contractors serving both residential and vacation property markets.
Major Markets:
- •Orlando - Full-service home improvements and vacation rental upgrades
- •Kissimmee & St. Cloud - Vacation home renovations and property management improvements
- •Winter Park & Maitland - Upscale residential remodeling
- •Altamonte Springs & Longwood - Kitchen and bathroom renovations
- •Lake Nona & Celebration - New construction and modern home upgrades
- •Sanford & Oviedo - Residential roofing and exterior services
Case Study: Orlando Kitchen & Bath Remodeler
Before (DIY Lead Gen):
- •$9,800/month in DIY lead gen
- •Staff, ads, tools, and training required
- •30–40% no-show rate
- •No refunds, no guarantees
After Switching to Home Pro Appts:
- No staff, no ad spend, no setup fees
- Pre-confirmed appointments with <10% no-show rate
- 100% credit policy on bad leads
- Always-on marketing tools and business solutions
Gulf Coast - Tampa Bay to Naples
The Florida Gulf Coast market from Tampa Bay down to Naples represents a diverse and lucrative territory for home improvement professionals.
Major Markets:
- •Tampa & St. Petersburg - Full-service renovations and coastal property improvements
- •Clearwater & Largo - Beach property renovations and hurricane-resistant upgrades
- •Brandon & Riverview - Residential roofing and exterior services
- •Sarasota & Bradenton - Luxury home improvements and waterfront renovations
- •Fort Myers & Cape Coral - High-volume residential improvements
- •Naples & Bonita Springs - Premium remodeling and luxury upgrades
- •Port Charlotte & Punta Gorda - Storm restoration and roofing services
Case Study: Tampa Bay Window & Door Company
Before (DIY Lead Gen):
- •$11,200/month in DIY lead gen
- •Staff, ads, tools, and training required
- •30–40% no-show rate
- •No refunds, no guarantees
After Switching to Home Pro Appts:
- No staff, no ad spend, no setup fees
- Pre-confirmed appointments with <10% no-show rate
- 100% credit policy on bad leads
- Always-on marketing tools and business solutions
Jacksonville & North Florida
The Jacksonville metropolitan area and North Florida region offer exceptional growth opportunities for home improvement contractors serving both established neighborhoods and rapidly expanding communities.
Major Markets:
- •Jacksonville - Full-service home improvements and coastal property renovations
- •Jacksonville Beach & Atlantic Beach - Beach property improvements and hurricane protection
- •St. Augustine - Historic home restoration and modern upgrades
- •Orange Park & Fleming Island - Residential roofing and exterior services
- •Ponte Vedra Beach - Luxury home improvements and high-end renovations
- •Fernandina Beach & Amelia Island - Premium coastal property improvements
- •Gainesville - University area renovations and rental property improvements
Case Study: Jacksonville Roofing & Exterior Company
Before (DIY Lead Gen):
- •$10,500/month in DIY lead gen
- •Staff, ads, tools, and training required
- •30–40% no-show rate
- •No refunds, no guarantees
After Switching to Home Pro Appts:
- No staff, no ad spend, no setup fees
- Pre-confirmed appointments with <10% no-show rate
- 100% credit policy on bad leads
- Always-on marketing tools and business solutions
Why Florida Contractors Choose Home Pro Appts
Lower Total Cost
Save $5000-$50,000+ per month compared to building your own lead generation team
Higher Quality Leads
Pre-qualified homeowners ready to discuss their projects
Instant Scalability
Scale up or down based on your capacity without hiring or firing
No Staff Management
Eliminate hiring, training, and managing marketing personnel